Storytelling course from Express Editors

Compelling stories for companies, campaigns and causes

Strong storytelling skills can set you apart from your competitors. Good stories are central to your content strategy, whether you are promoting a cause or building your brand. We can write stories that sizzle, soar or sing or train your team how to find and tell better true tales.

Our course Compelling storytelling for companies, campaigns and causes will show you how to breathe fresh life into your content and increase your ability to attract, hold and influence readers.

This course will teach you how to structure and write narratives that can enliven everything from reports and case studies to blogs and speeches. Using real-life examples, it will give you lots of tools and tips on how to write compelling stories for your business or organisation.

What you will learn

Brain science findings on why stories are so powerful.
How storytelling can boost your brand and cut through in campaigns.
Where to find evocative stories.
How to grip your audience: lessons and techniques from journalism.
Striking introductions, nut paragraphs and evocative endings - putting the elements together.
Tips on how narrative structure can be used to enliven even seemingly dull topics.
The best writing style for different types of stories.
Examples of successful storytelling campaigns, including stories that went viral.

Who should attend?
Anyone who wants to enhance the power of their corporate or campaign communications through storytelling. This includes public relations and communications professionals from the not-for-profit, corporate and government sectors.

Trainers
Tony Spencer-Smith, an award-winning novelist and former Editor-in-Chief of Reader’s Digest magazine, is a highly experienced corporate writing trainer. The lead trainer, he is a partner in Express Editors and author of The man who snarled at flowers and The essentials of great writing.

Linda Vergnani, communications consultant who runs Eco Editors, is an award-winning journalist whose articles have appeared in more than 25 newspapers and magazines on five continents. A former head of communications for a major South African trust, she has also written stories for corporations, not-for-profit organisations and government agencies.

“It was great to take stock and actually have time to think about the stories we’re telling here at the City of Sydney and how we might tell them in a more engaging way. I thoroughly enjoyed the Compelling storytelling course and how its content was reflected in the form it took: in other words, the course leaders were great storytellers themselves.”

Joan-Maree Hargreaves, Digital Content Producer, City of Sydney

We hold public sessions of this course, and can also organise an in-house group session at any time that is convenient for you. Call Tony Spencer-Smith at 02 4308-9152 or email him to discuss your workshop requirements.