Your writing toolkit

Articles 

• How to get your writing mojo working. Five ways to get your words fizzing like fireworks.
• Ten tips for creating magic marketing content. Find out how to solve the biggest problem in content marketing - how to generate good copy.
• Avoid capital punishment. Why capitals can make your brand look pompous and how to use them correctly.

Confusables
Often pairs of words are confused by people, because they look or sound similar. But their meaning can be very different. Here are some of the trickiest pairs - and how to use them correctly:

• Compose vs comprise. Master one of the trickiest distinctions between words.
• Naught vs nought. Do you think zilch about this distinction? Think again - it is an important one!
• Nutritious vs nutrional. Diet is a complex and fashionable subject - so you better be able to get these words right!
• Stationary vs stationery. Very common words, and yet people can have trouble getting the spelling right for the meaning.
• Ingenious vs ingenuous. Most of us would like to be one of these and not the other. But which way round?

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