Writing captivating content
The key to good content marketing is outstanding copy that intrigues and engages your audience. But that means learning to write in a very different way to the aggressive, hard sell of old.
This course will show you how to engage existing and potential customers with content that convinces them your organisation has lots to offer. You will learn how to write entertaining, inspiring, and useful copy that builds your brand and convinces people they can trust you.
Discover the secrets of how expert content writers use their words to build real connections with their audiences.
What you will learn
What makes great content so powerful
Tony Spencer-Smith brings to this course his extensive experience as a journalist, corporate writer and award-winning novelist. He has been Editor-in-Chief of Reader’s Digest magazine and is a lively writing coach and trainer
Contact us now to find out more about Writing captivating content
Want to learn more about how we can help you to create engaging, interesting and inspiring marketing material that can turn people into customers and customers into friends? Speak to Tony Spencer-Smith now at firstname.lastname@example.org or 0419 484-005..
We hold public sessions of this course, and can organise an in-house session for your team. We will assess writing samples from the participants and give feedback on the day. And we will customise the material so it fits your team's needs exactly.
We can also write or edit content for you, or provide an audit of your current marketing material to help you work towards perfect content for your organisation.