Winning words: writing to engage and influence

This advanced course will give you the tools to write more powerfully and with greater influence. Find out how the special skills used by great writers and leaders to inspire and motivate can be applied to many forms of business content. Learn the best ways to lift the intensity of your writing and engage your audiences, whether online or in print.

What you will learn

Building perfect sentences
  • Choosing the right words
  • Cutting clutter, repetition, jargon and buzzwords
  • Crafting sentences to convey  messages most effectively
  • Setting the right tone.

Winning minds through logical argument
  • Selecting key information from the data soup
  • Using the principle of show, don’t tell: letting the facts speak for themselves
  • Explaining with analogy
  • Supporting your arguments with expert quotes

Winning hearts through powerful writing
  • The seductive power of storytelling
  • Using the great rhetoric toolkit
  • Borrowing emotive word skills from literature
  • Painting word pictures

Bringing it all together
  • Knowing your audience
  • Structuring for maximum clarity and impact
  • Editing to perfection.

Who should attend?

Communications, marketing and public relations professionals; leaders who want to use words more powerfully; those who write speeches and thought leadership material.

Trainer

Tony Spencer-Smith, award-winning author and business writing trainer.
Want to enroll for our next Winning Words course?

Fill in the Winning Words contact form below and we will provide you with the details you need. The full-day courses costs $396 a person and are offered in Sydney and sometimes other cities. We will publish the dates of our next public courses soon.

Alternatively call Tony Spencer-Smith at 61 2 89010646 to discuss your training requirements. He can tailor a special Winning Words course for your company or team.

    Yes, I would like to attend a Winning words course